Top 12 Natural Active Ingredients to Incorporate Into Your Skincare Routine

The most important natural active ingredients to incorporate into your skincare routine

There’s no doubt you know just how important it is to fuel your body with nutrient and vitamin-rich whole foods – a healthy diet is what energizes you and keeps you feeling your best over the years. Your skin deserves just as much love, and powerful botanicals and other natural skincare ingredients can help you put your best foot forward with beautiful, radiant skin. 

If you’re not sure which natural ingredients do what, check out our list of the most valuable and powerful ingredients for brighter, healthier-looking skin. If you’re ready to nourish your skin and bring out your inner glow Hello Beauty Club has got you covered with beautiful vegan and cruelty-free skincare products – without any harmful chemicals!

Argan Oil skin benefits

Argan oil is most commonly used as a moisturizer. This is largely thanks to its abundance of Vitamin E, which is a fat-soluble antioxidant that can help improve water retention in the skin¹. Argan oil is known to bring out a natural glow in skin, which is why we included it in our Natural Argan Face CreamMake sure to give it a try if you’re looking to treat dry skin and wrinkles.

Lavender skin benefits

Lavender has a hydrating and calming effect when used in skin care and aromatherapy. It is used to rebalance dryness on the skin leaving it feeling refreshed and hydrated.

In addition to having a beautiful scent and aromatherapy benefits, lavender has a host of skin benefits. Lavender is a naturally soothing botanical and is used to treat eczema, dry skin, acne, even sun burns! With naturally-occurring antifungal properties, lavender can help reduce skin inflammation, making it an important ingredient in eye creams and other skincare products.

Chamomile skin benefits

Chamomile is a small perennial herb which is known to have calming properties and has been used to promote healing and treat wounds since ancient times. The polyphenols and phytochemicals in chamomile are known to speed up cell regeneration, reducing the appearance of fine lines, wrinkles, and scars². Chamomile also has anti-inflammatory properties which means it can reduce redness and skin irritations like eczema, psoriasis, and rosacea.

Green Tea skin benefits

gree tea

Green tea is naturally anti-inflammatory, so it can be a good ingredient to look for if you’re looking to treat under eye bags. In fact, a classic de-puffing trick for the under eyes is to lay cold green tea bags over your eyes and wait for them to work their magic. 

If that feels like too much work, our Organic Ginger Eye Cream uses Green Tea as a key ingredient, so it comes loaded with natural plant antioxidants to treat your eyes with. It also helps protect the skin from environmental aggressors which can cause the under eye swelling to begin with.

Ginger skin benefits

Because of its high-antioxidant level, ginger can also help reduce the formation of fine lines, wrinkles, and scars on the skin. That’s why when you apply our Organic Ginger Eye Cream, it gets to work straight away treating and preventing crows feet and wrinkles around the eyes. Ginger is naturally a strong antiseptic, meaning it kills bacteria from environmental aggressors and excess  oil on the skin. 

You’ve probably heard of “superfoods” and their long list of benefits for overall health and wellbeing. Well ginger can be thought of us a “super-root” – its a powerful anti-inflammatory agent with strong antioxidant properties. It’s been used in traditional Chinese and Indian medicine for over 25 centuries to stimulate blood circulation. 

This is super important in an eye cream, as discoloration in eye bags can be caused by too much blood pooling in the under-eye area. Increased circulation is super important as it can reduce swelling and make skin look plumper, tighter, and glowy. Improving blood flow in the sensitive skin under the eyes is the key to getting rid of dark circles and puffy eyes. This increased blood flow not only flushes impurities from our dermal cells, it helps to better oxygenate the cells, which can help rejuvenate skin and increase collagen production. It’s no secret that our skin needs collagen to maintain its firm, youthful appearance – that boost in production is crucial to keeping skin looking healthy and vibrant. 

Marshmallow Root skin benefits

You may have never heard of a marshmallow plant, but this small green plant has tons of powerful properties in its roots. The root contains a syrup-like liquid called mucilage, which has intensive hydrating, softening and balancing properties. The Marshmallow Root’s ability to attract and retain water allows it to provide lasting hydration to the skin. It forms a protective barrier that helps rebalance dry skin and prevent moisture loss to leave skin feeling soft and smooth.

Olive Oil skin benefits

Another antioxidant and vitamin-rich ingredient is olives, which can be used to treat hyperpigmentation of sensitive skin. Olives and their oil will also keep the under eyes nourished with Vitamins A, D, E and K. Similarly to ginger, olives are also a natural antiseptic, which means they can kill bacteria that may cause acne or other skin irritation. 

Olive Oil has a high level of fatty acids including oleic acid, which nurture skin, leaving it feeling smooth and soft. It contains polyphenol antioxidants which help promote younger-looking skin.

Safflower Oil skin benefits

Safflower Oil

Safflower oil (sometimes referred to as Carthamus Tinctorius Seed Oil) consists of a high concentration of linoleic acid, an omega-6 fatty acid which is found naturally on the skin³. This is valuable for acne sufferers, who often have a deficiency of this acid, which safflower oil can help reverse.It also has been proven to treat hyperpigmentation, which makes it a key ingredient in our Natural Argan Face Cream as well as our Natural Face Serum with Retinol + Vitamins C, E, F. When applied topically, safflower oil can have anti-inflammatory and antioxidant benefits, which makes it another superfood ingredient to incorporate into your skincare. 

Shea butter skin benefits

High concentrations of fatty acids and vitamins make shea butter an ideal cosmetic ingredient for softening skin. Shea butter also has anti-inflammatory and healing properties. Using shea butter on your body, especially your face, can condition, tone, and soothe your skin⁴.

Avocado Oil skin benefits


Like the other oils on this list, the high fat content in avocado oil makes it an extremely nourishing ingredient in skincare. It’s one of the few plant oils that’s not derived from seeds but rather pressed from the pulp that surrounds the avocado pit. It contains a heap of essential nutrients and phytochemicals, such as vitamins A, D, and E, as well as beta carotene. 

Coconut Oil skin benefits 

coconut oil

This is one of the most versatile ingredients (for skin and food) around. It’s extremely valuable for dry skin, as its high concentration of natural lipids can help improve the skin’s barrier function, allowing it to hold on to hydration and moisture. 

It can be used to treat chronic skin diseases like eczema, dermatitis and psoriasis thanks to its anti-inflammatory, antibacterial, antiviral, antifungal properties.

Calendula skin benefits 


The key activity of Calendula extract is found in the flavonoids, a plant-based antioxidant that protects the body against environmental aggressors. Calendula extract is also rich in oleanolic acid which helps with skin soothing and calming.

1) “Argan Oil for Skin: Benefits and Uses for All Skin Types.” Accessed 25 Nov. 2020.

2) “5 Skincare Benefits of Chamomile (and 9 Products to Try).” 19 Jul. 2019, Accessed 30 Nov. 2020.

3)  “Top 4 Skin Benefits of Safflower Oil – Dr. Wang Herbal Skincare.” 5 Aug. 2019, Accessed 30 Nov. 2020.

4) “Shea Butter for Your Face: Skincare Benefits and How to Use It.” Accessed 30 Nov. 2020.